Founded in 1993, Hoo’s brand emerged from decades of experience in solid wood furniture manufacturing and marketing, gradually evolving into a comprehensive brand system. Originating in the coastal city of Tianjin, Tianjin Hoo’s Furniture Manufacturing Co., Ltd. launched its intelligent home industry park project in 2017 in Huai’an, centered around “whole-house customization,” establishing a dual-base support system in both the North and South.

With the brand vision of being a “quality lifestyle supplier,” Hoo’s has established long-term and extensive partnerships with professional furniture research and development institutions, raw material suppliers, and manufacturers across multiple countries and regions. The brand meticulously selects premium raw materials, design, research, and craftsmanship resources from around the world, infusing its deep understanding of home living culture into product development and manufacturing. This commitment aims to create a healthy and environmentally friendly lifestyle for consumers, offering exclusive health-focused home solutions.

Hoo’s has developed eight core series, each catering to different lifestyle preferences: the modern minimalist luxury of the Weilan series, the scholarly elegance of the Tanyue series, the Ming-Song aesthetics of the Tanfu series, the move-in ready simplicity of the Jianyi Meiju series, the tangible luxury of the Walnut Life+ series, the cross-cultural and comprehensive Wujin Space series, the new Chinese luxury of the Hongyun series, and the modern fashion of the Pinzhi series. Driven by design, Hoo’s has fully developed a solid wood whole-house customization system, forming the core competitive strength that has garnered strong market acclaim.

As a brand that has stood the test of time, Hoo’s continues to raise its standards, rejuvenating itself with vibrant energy. In terms of quality, the brand has invested heavily in introducing new production lines, combining millennia-old woodworking craftsmanship with modern standardized production, thus laying the foundation for more refined production while shortening lead times. On the service front, Hoo’s has established a more humane, high-standard after-sales service system, ensuring that users enjoy a rich experience and the humanistic care that Hoo’s furniture consistently provides, perfectly embodying the brand’s commitment to user care and affection.

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