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Founded in 1993 in the coastal city of Tianjin, Hoo’s began its journey in North China and expanded nationwide, ultimately establishing the comprehensive Hoo’s brand system. Through several generations of development, the brand has introduced six core series and embarked on a new era of horizontal product segmentation strategies. In 2016, Hoo’s further enhanced its offerings by incorporating the concepts of smart living and personalized customization, resulting in a comprehensive upgrade of its furniture products. As the product family continues to grow and the business philosophy evolves, Hoo’s has become, as its slogan states, “A Symbol of Success.” The brand is now widely recognized…

The company has implemented advanced equipment such as the German HOMAG Group production line and a dust-free automated coating production line, providing strong support for efficient manufacturing. By adopting a large-scale industrial production model characterized by modularization, standardization, and batch production, alongside a flexible production model that accommodates both personalized demands and standardized processes, the company has achieved high precision, superior quality, and shortened delivery times. This approach has overcome the traditional bottlenecks in the solid wood furniture industry, where quality and scale often conflict. To further optimize the production line, the company has invited German designers to the new…

The Hoo’s Group has equipped its production line with state-of-the-art machinery, including those from the German Homag Group and a dust-free automatic coating line, providing excellent equipment support for efficient production. The large-scale production model, which emphasizes modularization, standardization, and mass production, combined with flexible manufacturing techniques, caters to both personalized needs and standardized production. This allows products to achieve high precision, superior quality, and shorter delivery times, breaking through the bottleneck of balancing quality and scale in the solid wood furniture industry. To optimize the entire production line, the company invited German designers to visit the production base for…

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